SBL in ESG

Alcohol in Society

Our brands are made with pride and made to be enjoyed – responsibly. When consumed moderately and responsibly by adults who choose to drink, alcohol can be part of a balanced lifestyle and play a positive role in social occasions and celebrations.

The misuse of alcohol, however, can cause severe problems for individuals, communities, and society. We care passionately about reducing alcohol-related harm through our programs and partnership and collaboration with others – and we seek to provide consumers with the information and tools they need to make informed choices about drinking or not drinking.

SBL has taken the leading role by providing the audience with educational materials on responsible drinking, such as flyers, road safety stickers, reflectors, and T-shirts, and engaging them in facilitated discussions to dispel some common beliefs and misconceptions about alcohol consumption.

We have an internal code that self-regulates and ensure we market and sell our products responsibly – the Diageo Marketing Code (DMC) has a committee that approves all materials before sharing them with the public to ensure they adhere to the code.

All staff, agencies, and partners responsible for communication are taken through DMC training to ensure compliance with the code.

On top of self-regulation, we have carried out awareness and behavioral change campaigns to promote the responsible use of alcohol in society.