News and Events

SBL invests 166bn/- on capacity expansion

September 23rd,2021

Leading beer company Serengeti Breweries Limited (SBL) has today unveiled a three-year investment plan worth 166bn/- that involves the capacity expansion of its breweries as well the as establishment of a new spirits manufacturing facility.

The program which started in 2019 will see the brewer boost its production in its three breweries located in Dar es Salaam, Mwanza, and Moshi. The company has also established a state-of-the-art spirits manufacturing facility in its Moshi brewery as part of the investment plan.

“This expansion will create increased demand for cereals that SBL sources from local farmers growers of maize, barley, and sorghum for beer production. It will create more direct and indirect job opportunities and expand the company’s product distribution footprint nationally. It also means creating more revenue for the Government through increased tax revenue collection,” SBL Managing Director Mark Ocitti announced today at a ceremony to commission the new spirit manufacturing facility.

“The new spirits production facility will produce mainstream spirits products locally and, in so doing, enable SBL become more competitive in the spirits landscape. Ocitti said, pointing out that prior to opening of the spirits facility, SBL was a net importer of all of its spirits brands.

The event was attended by the Prime Minister of Tanzania, Kassim Majaliwa who applauded SBL’s for the additional investment into the country which he said will improve the livelihoods of its stakeholders and stimulate economic development.

Majaliwa reiterated the government’s commitment to creating a conducive investment environment in the country to attract both foreign and local investments.

Built at a cost of TZS 15.6 billion, SBL’s new spirits production facility is part of the brewer’s three-year expansion journey at the Moshi brewery where the company plans to spend 38 million Pounds (TZS 124 billion) to expand beer production capacity, according to the MD.

The new spirits facility can produce various spirit products, including those currently imported by SBL. However, the company has started by producing a local brand known as BONGO DON, which Ocitti described as being “a truly local product of world-class quality.”

SBL currently employs over 800 staff both directly and thousands of others indirectly. The company uses cereals grown by local farmers including maize, sorghum and barley for beer production which SBL buys from a network of over 400 farmers countrywide.