News and Events

SBL Launches “Rockshore” a flavored beer for premium consumers

November 2022:

SBL and traders joyously launched the new international premium flavored beer- Rockshore to target premium and stylish Tanzanian consumers.

The trade launch at Serena Hotel saw brand ambassadors and influencers ushering in the larger with a unique touch by taking over digital spaces. Meanwhile, our esteemed distributors and sellers jointly took the liberty to experience the beer, which exhibits natural fruit flavours of vibrant pineapple and zingy passionfruit with an Alcohol by Volume (ABV) of 4.2 percent.

SBL’s Innovations Director, Bertha Vedastus, during the trade launch, said “We are seeing a growing middle-class society across different age segments, looking for exclusivity, style, and international standards. SBL is responding to these consumers by introducing Rockshore; a beer that will make them stand out and look premium”

Rockshore is yet another mainstream drink that SBL has brought to the market, which is proudly brewed in Tanzania. Following the suits of Captain Morgan Gold, Rockshore comes to the fold to add value across the industry and thrill our consumers across the nation.

It is available in the Dar region with a retail price of Tshs 2,500.