News and Events

How SBL Prioritized Road Safety to its Customers and Community via INAWEZEKANA Campaign.

January 2024:

October 2023, Serengeti Breweries Limited demonstrated its commitment to community well-being and responsible alcohol consumption through the 'INAWEZEKANA' campaign, translating to "It Is Possible." The campaign serves as a call to action, emphasizing the company's dedication to changing drinking habits positively.

In collaboration with the National Traffic Police of Tanzania, Serengeti Premium Lager partnered for the USALAMA BARABARANI JAMII CUP, focusing on responsible drinking practices and road safety within the motorcycle riding community.

"Our aim at the Traffic Police is to make our roads safer, to reduce accidents, and to ensure the safety of all our citizens. Through this innovative partnership, we anticipate promoting responsible behavior on the road. We are working tirelessly to create an accident-free country, and the KAMANDA CUP is a significant step towards achieving that goal." - Ramadhan Ng'anzi the Commanding Police officer for the Tanzania Traffic Division.

"Serengeti Breweries Limited firmly believes that responsible drinking begins with each individual. It involves making informed choices about alcohol consumption and understanding the far-reaching consequences of one's actions on the road and in the community. The INAWEZEKANA Campaign aims to promote and encourage responsible drinking habits and road safety within our community." - John Wanyacha, Corporate Relations Director for Serengeti Breweries Limited