News and Events

Johnnie Walker Mentorship Program; at the heart of SBL’s Inclusion Program for Women

January 2024:

November 2023. Serengeti Breweries Limited takes pride in having some of the best brands that champion gender equality and celebrate women’s achievements, all while fostering a mission to promote the spirit of progress.

Johnnie Walker, renowned for more than just its exceptional brand, honored the values of togetherness and empowerment. The brand brought together a group of 30 women who are pioneers in their respective fields, each carrying a unique story of triumph and perseverance, for a Thanksgiving dinner.

The evening kicked off with a toast led by the main host, Serengeti Breweries' Marketing and Innovation Director, Anitha Msangi Rwehumbiza who spoke on the essence of Johnnie Walker as a brand fully committed to the spirit of progress. She inspired the women to 'Keep Walking' towards a more positive future, sharing her own story of perseverance and highlighting the importance for women to celebrate not only their individual successes but also the collective strength they embody.

Beyond the traditional Thanksgiving celebrations, the event served as an exceptional platform for brand immersion and mentorship. Johnnie Walker seized the opportunity to educate and inspire women about its rich portfolio, delving into the nuances of flavors and the art of enjoying them through perfect serves and thoughtfully curated food pairings.

This immersive experience resonated with the women, fostering a shared sense of determination and resilience. The event underscored Johnnie Walker's commitment to inclusivity and empowerment, emphasizing that success is sweeter when shared.