SBL in ESG

Smashed Program

Geared towards curbing underage drinking, the SMASHED program at SBL was impactfully carried out by directly reaching out to high school students in various schools within the Dar es Salaam region with a firm message on positive drinking.

Like most countries world over, underage drinking continues to affect Tanzania’s youth, driving many to undesirable activities and behaviors. A recent study conducted by the country’s leading medical college, Muhimbili University of Health, and Allied Science (MUHAS), in collaboration with Columbia University, confirms Tanzania to be among countries with a high prevalence of underage drinking.

The study shows that two Northern Tanzania regions, Mwanza and Kilimanjaro, where SBL has its production Plants, have a high prevalence of alcohol consumption among secondary school students aged 15 years and above. The Dar es Salaam region, where SBL also has a Plant, comes second.

On this backdrop, and given our presence in the most affected regions, we fully embraced the SMASHED program as one of the pilot countries. In our maiden event to launch the program, we interacted directly with over 8,000 students educating them on the ills of underage drinking.