Our History
1988
Company first Incorporated as Associated Breweries
1996
Serengeti Premium Lager brewed for the first time by Associated Breweries
2002
Company changed its name from Associated Breweries to Serengeti Breweries Ltd (SBL)
2010
EABL acquired majority of the issued share capital of SBL in October
2012
State-of-the-art brewery in Moshi commissioned in January