Dar es Salaam, 26th April - Serengeti Breweries Limited (SBL) has unveiled an electrifying music and cultural
festival campaign in commemoration of Union Day, observed on April 26th and 27th. The festivities took place at
Posta Grounds Kijitonyama, bringing together Tanzania mainland and Zanzibar to celebrate 60 years of union.
In collaboration with their newly appointed brand ambassador, Nassib Abdul, popularly known as Diamond Platnumz,
SBL seized the occasion to reintroduce their innovative brands, Serengeti Premium Lager and Serengeti Premium Lite,
alongside the launch of their latest offering, Serengeti Premium Lemon, promising a premium taste experience.
"We are thrilled to introduce Serengeti Premium Lemon alongside the relaunch of our flagship products. Each of these
brands encapsulates the essence of our commitment to quality and innovation. By aligning with cultural icons like
Diamond Platnumz, we aim to intertwine the rich heritage of Tanzania with contemporary tastes, creating unforgettable
experiences for our customers," explained Ester Raphael, the Senior Brand Manager, highlighting the significance of
the launch.
Building on this sentiment, SBL Marketing Director Anitha Rwehumbiza added,
"Serengeti Breweries Limited is not just celebrating a historic union but also paving the way for a future where
tradition and innovation meet. We are committed to enhancing the celebratory spirit of Tanzania with flavors that
resonate with our heritage and anticipate the evolving tastes of our consumers." This strategic alignment between
the products and the cultural celebration reflects SBL's vision to merge tradition with progressive consumer trends.
SBL aspires to establish SERENGETI WEEK as a unifying platform, fostering the celebration of Tanzania's cultural
identity through exclusive entertainment. By cultivating a tradition around this week-long event, SBL aims to engrain
its significance in the collective consciousness, commemorating this important anniversary with joy and unity.
Other top performers who captivated the audience included South Africa's Cassper Nyovest, along with Darassa,
Abigail Chamz, Jaivah, Gnako, Chinno Kid, and many more.