Dar es Salaam, 11-Oct. In the face of searching for moments of positivity and celebration for consumers in Tanzania,
Serengeti Breweries Limited has unveiled a national-wide consumer promotion campaign dubbed MAOKOTO CHINI YA KIZIBO
at Kitambaa Cheupe Lounge in Sinza.
With this initiative, SBL aims to show love and appreciation to loyal beer consumers while providing them with a
compelling reason to continue enjoying premium. In the coming weeks, SBL anticipates awarding consumers with exciting
promotions, contests, and giveaways, offering a chance to win incredible prizes and create memorable experiences.
Speaking during the launch, the Managing Director and CEO of East African Breweries Limited (EABL), Jane Karupa,
said, 'we are proud to offer a substantial prize pool that will not only create thrilling moments of joy but also
provide much-needed financial support. The breakdown of the prize money will enable a wider range of consumers to
benefit, ultimately helping more people stay afloat for a little longer'.
The Managing Director of SBL, Obinna Anyalebechi emphasized, "MAOKOTO CHINI YA KIZIBO" is driven by the aspiration
to infuse a sense of happiness and support into the lives of our consumers, with the intent of creating a substantial
impact by offering moments of celebration everywhere, and a testament to our unwavering dedication to supporting our
community'.
While the Head of Marketing at SBL, Anitha Rwehumbiza, stated that the campaign will roll out for xx months and
that they have prepared 1.5 billion TZS worth of prizes. She said, 'We will provide 4M TZS prizes every week and
other top instant prizes each time consumers buy from our wide portfolio of brands such as Serengeti Premium Lite,
Serengeti Premium Lager, Pilsner, Guinness Smooth, and others'.
William Lymo, a.k.a BillNass, a well-known figure in the Tanzanian entertainment community and influencer of the
campaign, remarked, "I'm thrilled to see SBL's commitment to bringing happiness and support to the lives of their
consumers. 'MAOKOTO CHINI YA KIZIBO' is a refreshing even by its terms, you can already feel it's positive reception
in the market".