Christopher Gitau is the Sales Director for SBL.
A Strategic business leader possessing over 21 years of progressive experience in different capacities whilst working for notably, East African Breweries (EABL) and Cooke International. He has developed substantial expertise in driving positive growth, driving revenue, and managing high performance teams with a proven impressive background in new business development, building beneficial alliances with business partners, and leveraging technology to dramatically increase revenue across several brands.
A respected advisor, trainer, coach, and mentor who has worked across several markets in various Commercial and field sales leadership roles in Kenya Breweries from early 2001 to 2015, followed by a 2-year stint as the Commercial Operations Director in Diageo Vietnam in 2016 -2018. He thereafter moved to Diageo Ethiopia as the Route to consumer Director for one year before assuming the Commercial Director role for an additional 3 years.
In early 2021 Chris then transitioned to his current role in SBL as Sales Director
Chris is driven to develop and implement winning commercial & sales strategies by applying his immense commercial experience in effecting positive sales growth, driving revenue, and managing top performing teams. His career ambition is to grow senior leaders in East Africa and beyond Africa. Chris holds an MBA degree in Strategic Business management and is a Certified Executive leadership coach
Outside the workplace, Chris is an avid sportsman with a passion for long-distance runs and hiking adventures