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Celebrating Life every day Everywhere

WHO WE ARE

SBL is headquartered in Dar Es Salaam and at present has three operating plants across Tanzania: one in Dar Es Salaam, one in Mwanza and one in Moshi.Read more

SERENGETI MEDIA

Serengeti Premium Lager
Serengeti Premium Lite
Guinness Packshot
Pilsner Lager
Smirnoff Ice
Captain Morgan
black & white
smirnoff
Johnnie Walker
J&B Rare Blended Scotch Whisky
Baileys Original Irish Cream

SERENGETI BRANDS

SBL flagship brand is Serengeti Premium Lager. Other brand portfolios include Tusker Lager, Tusker Lite, Kibo Gold, The Kick, Uhuru Peak, and Senator. Headquartered in Dar es Salaam, SBL is also the distributor of several global Diageo international renowned spirit brands such as Johnnie Walker®...Read more

Johnnie Walker

The world's leading Scotch Whisk.Read more

Guinness

Guinness Foreign Extra Stout...Read more

Pilsner Lager

Pilsner Lager™ style of brewing is inspired...Read more

  • 1988

    Company first Incorporated as Associated Breweries

  • 1996

    Serengeti Premium Lager brewed for the first time by Associate Breweries

  • 2002

    Company changed its name from Associate Breweries to Serengeti Breweries Ltd (SBL)

  • 2010

    EABL acquired majority of the issued share capital of SBL in October

  • 2012

    State-of-the-art brewery in Moshi commissioned in January